Tata Chemicals has been an active player in the field of agriculture chemicals. Now it faces tough questions in the way of falling reponse to these chemicals and wants government’s support to be able to find solutions
Decreasing response of fertilizers and deteriorating health of soil is a major area of concern for Tata Chemicals and so it has established Centre for Agri-solutions and Technology (CAT) at Aligarh. where qualified scientists judge the soil health and develop appropriate products and services. The efforts are on to break yield barriers with appropriate combination of nutrients applied in correct proportion and rate. One of the innovative offerings from Tata Chemicals is customised fertiliser. Geo-referenced sampling and analysis of soil is used by the scientists to develop the appropriate grades of customised fertilizers.
To meet the emerging need of customised fertilizers, Tata Chemicals is also setting up a 1.35 lakh ton per annum capacity customised fertilizer plant at Babarala in Uttar Pradesh. Foliar Nutrition Service (FNS) is another unique offering from TKS that helps a farmer to complement the nutritional requirements of his crop with the best possible cost-benefit ratio. Keeping pace with the growing mobile telephony in the rural area, TKS has recently launched mKHETI that ensures availability of expert advice, weather forecast and mandi prices at an affordable cost. Khet-Se Agriproduce India Pvt. Ltd., another 50:50 JV of Tata Chemicals Limited (TCL) and Total Produce, Ireland, is operating a state-of-the-art procurement and distribution facility for fresh fruits and vegetables at Malerkotla, Punjab. Turnover of TKS was Rs 493 Crore last year and its portfolio of specialty nutrients, pesticides, seeds and farm implements is rapidly growing at the rate of 35% annually. “Preparing infrastructure in agriculture requires huge investment and returns are only after many-many years. Support from the government is important for such investments to make them viable” asserts Sanjiv Lal to B&E.
Decreasing response of fertilizers and deteriorating health of soil is a major area of concern for Tata Chemicals and so it has established Centre for Agri-solutions and Technology (CAT) at Aligarh. where qualified scientists judge the soil health and develop appropriate products and services. The efforts are on to break yield barriers with appropriate combination of nutrients applied in correct proportion and rate. One of the innovative offerings from Tata Chemicals is customised fertiliser. Geo-referenced sampling and analysis of soil is used by the scientists to develop the appropriate grades of customised fertilizers.
To meet the emerging need of customised fertilizers, Tata Chemicals is also setting up a 1.35 lakh ton per annum capacity customised fertilizer plant at Babarala in Uttar Pradesh. Foliar Nutrition Service (FNS) is another unique offering from TKS that helps a farmer to complement the nutritional requirements of his crop with the best possible cost-benefit ratio. Keeping pace with the growing mobile telephony in the rural area, TKS has recently launched mKHETI that ensures availability of expert advice, weather forecast and mandi prices at an affordable cost. Khet-Se Agriproduce India Pvt. Ltd., another 50:50 JV of Tata Chemicals Limited (TCL) and Total Produce, Ireland, is operating a state-of-the-art procurement and distribution facility for fresh fruits and vegetables at Malerkotla, Punjab. Turnover of TKS was Rs 493 Crore last year and its portfolio of specialty nutrients, pesticides, seeds and farm implements is rapidly growing at the rate of 35% annually. “Preparing infrastructure in agriculture requires huge investment and returns are only after many-many years. Support from the government is important for such investments to make them viable” asserts Sanjiv Lal to B&E.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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