Some will do anything for publicity, and filing PILs happen to be right on top of the list
Some people will go to any length to see their name in print; and when an opportunity promises to have one’s name printed alongside that of celebrities, the temptation gets too hard to resist. What’s worse is that the law is slack for these nobodies. Says Prahalad Kakkar, “We should be charging them for the PILs, especially when we find them frivolous, for most of them are filed against VIPs or film stars.” The latest victim of this trend is Akshay Kumar and wife Twinkle for their ‘unbutton’ act, part of a promotion by a jeans brand. “This is like self publicity, for the moment they file a PIL, the media mentions the person’s name who filed it and he, from a zero who’s done nothing in his life, suddenly gets his one minute of fame,” fumes Kakkar. “Anybody filing a PIL should pay Rs. 50,000, returnable only if it’s genuine and if it’s as frivolous as this (Akshay-Twinkle), then the amount should not be returned!”
Some people will go to any length to see their name in print; and when an opportunity promises to have one’s name printed alongside that of celebrities, the temptation gets too hard to resist. What’s worse is that the law is slack for these nobodies. Says Prahalad Kakkar, “We should be charging them for the PILs, especially when we find them frivolous, for most of them are filed against VIPs or film stars.” The latest victim of this trend is Akshay Kumar and wife Twinkle for their ‘unbutton’ act, part of a promotion by a jeans brand. “This is like self publicity, for the moment they file a PIL, the media mentions the person’s name who filed it and he, from a zero who’s done nothing in his life, suddenly gets his one minute of fame,” fumes Kakkar. “Anybody filing a PIL should pay Rs. 50,000, returnable only if it’s genuine and if it’s as frivolous as this (Akshay-Twinkle), then the amount should not be returned!”
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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