Preity Zinta talks at length about her agenda for the Mohali team in an exclusive with neha sarin of B&E
B&E: What is your strategy to grab eyeballs & ensure viewership for your franchise?
PZ: Our strategy is to have a great team and to play a great game... I think if your product is not good, you can go on and on and on marketing it but nothing’s going to happen. So the whole deal is to ensure that we have a quality product, we have great cricketers, we have the youngest team and I am the youngest owner at IPL. Our team has an average age of 24.75 years for the boys as it’s a 20:20 team. But besides that, it’s a 3 hour game, so we will ensure we package it well, there is enough entertainment for everybody out there to enjoy the game. But the principal factor remains the same: the game has to be good.
B&E: What value addition does Ness Wadia bring to the team? Will Dabur formally support the team and how much?
PZ: We are four partners and all of us have our roles to play and we don’t need to be singled out. We all bring something to the team. Whether Dabur will support or not, you have to wait and watch.
B&E: What would your advertising gimmick be for promoting the team?
PZ: We are more of a young team, with a heart…which will do anything to get the job done. So there is a lot of passion, fervour, aggression, dedication and most importantly, ethics.
B&E: What is your strategy to grab eyeballs & ensure viewership for your franchise?
PZ: Our strategy is to have a great team and to play a great game... I think if your product is not good, you can go on and on and on marketing it but nothing’s going to happen. So the whole deal is to ensure that we have a quality product, we have great cricketers, we have the youngest team and I am the youngest owner at IPL. Our team has an average age of 24.75 years for the boys as it’s a 20:20 team. But besides that, it’s a 3 hour game, so we will ensure we package it well, there is enough entertainment for everybody out there to enjoy the game. But the principal factor remains the same: the game has to be good.
B&E: What value addition does Ness Wadia bring to the team? Will Dabur formally support the team and how much?
PZ: We are four partners and all of us have our roles to play and we don’t need to be singled out. We all bring something to the team. Whether Dabur will support or not, you have to wait and watch.
B&E: What would your advertising gimmick be for promoting the team?
PZ: We are more of a young team, with a heart…which will do anything to get the job done. So there is a lot of passion, fervour, aggression, dedication and most importantly, ethics.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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